The image above is a metaphor of our message, carrying a double meaning.
a) Elements that are apparently distinct like trees on a field, might reveal deep connections. On a spatial level, this means that different cultures reveal facets of the same humankind and, thus, the encounter of people coming from different cultures is an opportunity for self-enrichment and widening mutual understanding. On a temporal level, culture (represented by heritage) is the legacy of the past: the culture we join today developed along the centuries, and allows everyone to reconnect with his/her ancestors as well as to recover his/her origins, thus, deepen self-understanding.
b) Culture has deep roots, as centuries-old trees, which allow a solid anchoring to the soil where to build and grow up.