Winter School 2022 of the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites

 Digital Cultural Tourism and Diplomacy

13-20 February 2022
Limassol, Cyprus

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The 2022 edition of the USI UNESCO Chair Winter School will be realized in collaboration with the UNESCO Chair on Digital Cultural Heritage at the Cyprus University of Technology in Cyprus. 

Indigenous cultural heritage is the legacy of tangible physical objects combining the intangible aspects of a group of society. Objects, artefacts, buildings, places and monuments aside, intangible cultural heritage, also known as “living heritage” or “living culture”, refers to living practices, representations, expressions, knowledge, and skills passed down from generation to generation. This heritage provides communities with a sense of identity and is continuously recreated in response to their environment, their interaction with nature and their history. It is called intangible because its existence and recognition mainly depend on human knowledge and will, which is immaterial, and is transmitted by imitation and living experience.

The 2022 Winter School done as a collaboration between two UNESCO Chairs: “on Digital Cultural Heritage” and “in ICT to develop and promote sustainable tourism in World Heritage Sites”, is dedicated to investigating how ICTs designed to enhance the tourism experience can help in preserving and transmitting living heritage and bring people to work and live closer together, while at the same time promoting different forms of tourism – cultural, historic, religious, eno-gastronomic, etc. – that go beyond traditional “sun sea and sand”. Cyprus with its richness of tangible and intangible heritage will provide a suggestive background, as well as an ideal environment with various case studies.

Lectures and talks, visits to UNESCO World Heritage Sites and other places, experience of unique local traditions, hands-on exercises, and a range of formal and informal activities will allow participants to understand how to leverage smart digital technologies for sustainable tourism and cultural diplomacy in order to preserve and transmit living heritage.

A certificate of participation that will include the detailed program and list of speakers will be issued at the end of the Winter School. ECTS credits are not granted, but academic institutions may recognize ECTS credits upon presentation of this certificate.

Pafos Medieval Castle, Cyprus; Photo: © UNESCO Chair on Digital Cultural Heritage


Limassol is a city on the southern coast of Cyprus and is the second largest urban area in Cyprus after Nicosia, with a population of 183,658 and a metropolitan population of 239,842. Limassol was built between two ancient Greek cities, Amathus and Kourion; during Byzantine rule it was known as “Neapolis” (new town). Limassol’s historical centre is located around its Medieval Castle and the Old Port. Today, the city spreads along the Mediterranean coast and has extended much farther than the castle and port, with its suburbs stretching along the coast to Amathus. To the west of the city, is the Akrotiri Area of the British Overseas Territory of Akrotiri and Dhekelia.


Talks and lectures will be held in Limassol. Hands-on workshops and site visits will include trips to various locations in Cyprus that are of great tourism significance for the promotion of cultural heritage:

  • Limassol: Cyprus Wine Museum, Limassol Medieval Castle
  • Pafos: Agios Neophytos Monastery, Chrysoroyiatissa Monastery, and Pafos UNESCO WH listed archaeological site.

Participants will undoubtedly gain intangible heritage experiences by exploring up close the rich history of the island, working closely with the sites and stakeholders to create valuable ICT projects, and sampling local food and beverages.



Daniel Basulto García-Risco Fundación Santa María la Real del Patrimonio Histórico (Spain), Link
Prof. Jan van der Borg Coordinator H2020 EU Project SMARTCULTOUR (Belgium), Link
George Campanellas CEO Invest Cyprus (Cyprus), Link
Prof. Lorenzo Cantoni Chair holder of the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites at USI (Switzerland), Link
Dr. Nikos Christodoulides Minister of Foreign Affairs (Cyprus), Link
José María Martín Civantos Universidad de Granada (Spain), Link
Dr. Silvia De AscaniisCoordinator of the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites at USI (Switzerland), Link
Andreas Demetriades Chairman Large Investments (Cyprus), Link
Dr. Kyriakos Efstathiou Chair holder of the ERA Chair on Digital Cultural Heritage at CUT (Cyprus), Link
Marios Georgoudes CEO TechiLand (Cyprus), Link
Kyriakos Hadjiyiannis Chairperson of the House Standing Committee on Energy, Trade, Industry and Tourism (Cyprus), Link
Dr. Marinos Ioannides Chair holder of the UNESCO Chair on Digital Cultural Heritage at CUT (Cyprus), Link
Prof. Carolina Islas Sedano University of Turku (Finland), Link
Yannis Karousos Minister of Transport Communications and Works (Cyprus), Link
Dr. Fergus Maclaren ICOMOS, Link
João Martins Nova University Lisbon (Portugal), Link
Lenia Mylona Chairlady Cyprus Tourist GUIDE Association (Cyprus), Link
Savvas Perdios Deputy Minister on Tourism (Cyprus), Link
Dr. Martin Galan Rodrigo Project Officer European Commission – Research Executive Agency, Link
Filokypros Rousounides Director General Cyprus Hotel Association (Cyprus), Link
Milada Šťastná Mendel University in Brno (Czech Republic), Link
Antonis Theocharous CUT (Cyprus), Link
Prof. Simona Tondelli Coordinator H2020 EU Project RURITAGE, Link
Dr. Lyn Wilson Project Manager Historic Environment Scotland (Scotland), Link
Prof. Panayiotis Zafiris  CUT Rector (Cyprus), Link


Who can participate?

Students and Researchers

Advanced Master students

PhD candidates

Post Doc


World Heritage Site managers

Destination managers

Interested tourism professionals

ICT experts

Why Participate?

By taking part in the 2022 Winter School on Digital Cultural Tourism and Diplomacy, you will have the opportunity to:

  • Strengthen your knowledge and skills in the concerned fields through seminars and workshops
  • Network with professionals, scholars, researchers, stakeholders, and practitioners
  • Work with local tourism and heritage stakeholders
  • Contribute with your talents to the creation of ICT solutions to enhance sustainable tourism at heritage sites and to transmit living heritage traditions
  • Experience Cyprus tangible and intangible heritage
  • Challenge yourself in learning and working in an interdisciplinary and multicultural environment

Practical Information

COVID-19 related info

To facilitate your travel arrangements to Cyprus and ensure the collection of all necessary information required by the Cypriot health authorities, please visit the official government website concerning COVID-19 protocols:

Participating in the Winter School at CUT Premises

Based on the decision of the Senate, participants will only be allowed to physically partake in the 2022 Winter School by presenting either a COVID-19 Vaccination Certificate or a COVID-19 Recovery Certificate (valid no more than 6 months from the first positive result) officially recognized by the Cypriot government. In addition, participants are encouraged to perform an optional virus detection test (PCR or rapid test) before commencement of the Winter School.


Please, send a complete CV and a one-page motivation letter to: by 22 November 2021 30 November 2021.


The cost of registering to the 2022 Winter School is 470 EUR. These fees include:

  • Access to all lectures and training activities
  • Transfer and entrance fees to cultural sites
  • Daily lunch, dinner and coffee breaks
  • Welcome dinner
  • Social event dinner

Flight tickets to/from Cyprus, transfers to/from airports, hotel accommodation, travel and health insurance, and other personal activities will be the responsibility of each participant and are not included in the registration fees.

The official hotel of the Winter School is Royal Apollonia Hotel in Limassol, Cyprus. We have an agreed special guest rate, including breakfast and taxes, for single/double/triple occupancy. Participants will be able to book their hotel stay by using the special code provided during registration.

Organizing Committee

Marinos Ioannides Chair holder of UNESCO Chair on Digital Cultural Heritage (CUT, Cyprus)

Kyriakos Efstathiou Chair holder of ERA Chair on Digital Cultural Heritage (CUT, Cyprus)

Lorenzo Cantoni Chair holder of UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites (USI, Switzerland)

Silvia De Ascaniis Coordinator of UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites (USI, Switzerland)