What is “Earn Your Destination”?
“Earn Your Destination” is a research initiative developed by the UNESCO Chair at Università della Svizzera italiana, in collaboration with Lugano Living Lab and supported by the digital platform MyLugano.
Using cultural gamification, the project offers a concrete response to the challenge of cultural sustainability in urban tourism. It aims to enhance local heritage, reduce overtourism, and strengthen the bond between visitors, residents, and the city.
The initiative invites everyone – whether visitor or local – to explore Lugano with fresh eyes. Answering the quiz questions means “paying” with time and attention, following the logic of the attention economy: every moment of discovery is rewarded. The project is educational, not commercial: culture isn’t something to buy – it’s something to earn.
With Earn Your Destination, Lugano is not just a place to visit, but a city to conquer.
How does it work?
Choose your quiz
Before you start, pick the path that suits you best:
– Are you visiting? Choose the tourist quiz.
– Do you live in Lugano or come here often? Select the local & regular visitor quiz.
Both versions will guide you through the city with tailored questions based on your experience.
Take the quiz
Walk through the streets, observe the squares, buildings, hidden corners and artworks, and then answer questions about Lugano’s culture, history and traditions. No guidebooks needed – just curiosity and a new perspective.
Get your reward
If you score at least 80% correct answers, you’ll receive an email to redeem your LVGA Points, the digital currency of the MyLugano app.
Live the city
Use your LVGA Points with the MyLugano app in selected shops, cafés and venues: each correct answer brings you closer to a city that feels more alive – and more yours.
Why participate?
Discover Lugano from a new, authentic perspective
You’re not just a visitor – through this quiz, you become an active part of the city, even if only for a day. Learn about its history, culture, and hidden gems.
Explore actively with the MyLugano app
Don’t just observe Lugano from the outside: walk, answer, engage. It’s an experience that truly rewards you.
Earn LVGA Points to use locally
Every correct answer gets you closer to a real reward: LVGA Points to spend in local shops, bars and activities.
Support the city’s cultural sustainability
By participating, you help keep Lugano’s soul alive – the one made of culture, traditions and authentic places. It’s a way to respect and enhance what makes this city unique.