UNESCO Chair holder, Prof. Lorenzo Cantoni , was a keynote speaker at the  Jeddah Economic Forum (JEF), in Saudi Arabia. JEF is known as the Davos of the Middle East. Its title this year is “From Vision to Prosperity: The Role of the Private Sector,” and focused on the strategic execution of four major themes of Saudi Vision 2030 that are: national industrial development and logistics, public investment fund and tourism, enriching the Hajj and Umrah experience, improving quality of life. More info here.