Online promotion of the event Pilgertag 20.05.2017

In September 2016, the Chair received the mandate from the Swiss association «Les Amis du Chemin de Saint-Jacques / Die Freunde des Jakobsweges» to design and implement an online campaign to promote an event dedicated to the Swiss paths of the Saint James pilgrimage way, which took place on May 20th, 2017. The event was organized by the umbrella organization Jakobsweg Schweiz, which federates the different Swiss associations devoted to Saint James pilgrimage way. A dedicated Facebook page was created and promoted: “Ein Tag auf dem Jakobsweg / Un jour sur le chemin de Saint Jacques”. Posts on the page are published in German and French.