Tourism Management at UNESCO World Heritage Sites Vol. 3

The third and most recent volume of the “Tourism Management at UNESCO World Heritage Sites” MOOC series has been developed as an active response to 2020’s outbreak of the COVID-19 crisis in order to support the resilience of Tourism in these hard times.
Since its launch on May 24, 2021 and as of November 2021, more than 5’000 students from 155 countries have enrolled!
In its six chapters, Volume 3 presents numerous possible angles and innovative ideas on how to tackle tourism in the present and future, during crises, for the vulnerable, and in low to high-income contexts. It provides both theoretical and applied knowledge in the forms of theoretical notions and numerous and varied case studies of concrete examples of tourism management in heritage sites from all around the globe. Students will also learn how to provide better experiences, understanding and management of tourism in World Heritage Sites.
Furthermore, thanks to the participation and support of the French Agency for the Development of Alula (AFALULA) and Royal Commission for Alula (RCU), each chapter of the course contains insights into one of the World Heritage Sites from the Arab World: the Site of Al-Hijr (Madâin Sâlih). Students will have exclusive access to the challenges and opportunities for tourism development in Al-Hijr (Madâin Sâlih)/AlUla thanks to short interviews with professionals working in and for this extraordinary archaeological site at the center of the new tourism strategy promoted by Saudi Arabia. For this reason, the course will be taught in English and Arabic!

For more information and to register, visit the syllabus page here: