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UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites 

Earn Your Destination

Earn Your Destination is a cultural gamification project developed by the UNESCO Chair at Università della Svizzera italiana, in collaboration with Lugano Living Lab and supported by MyLugano.
It promotes sustainable urban tourism by encouraging locals and visitors to actively explore the city, turning attention and knowledge into meaningful rewards. In Lugano, culture isn’t consumed — it’s earned.

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Master in International Tourism

Università della Svizzera italiana offers a Master in International Tourism (MIT), run by the Faculty of Economics in collaboration with the Faculty of Communication Sciences. The USI UNESCO Chair is deeply involved in this Master, through teaching, research, internships and theses opportunities.

Our Mission

Established in September 2013, USI UNESCO Chair is committed to perform research and teaching on how Information and Communication Technologies (ICTs) and digital media in general, can be effectively used to develop and promote sustainable tourism at World Heritage Sites (WHSs).

More information here.

Open Access Chapters

We are happy to announce the publication of the Handbook on Heritage, Sustainable Tourism and Digital Media, edited by Silvia De Ascaniis and Lorenzo Cantoni, published by Edward Elgar: https://doi.org/10.4337/9781788970082.

More information here.

 

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ETC webinar with Dr. Nadzeya Kalbaska

Jul 3, 2020 | ,

The European Travel Commission and Università della Svizzera italiana have teamed up for a webinar on Tuesday, 07.07.2020 on eLearning practices by tourism destinations. Dr. Nadzeya Kalbaska talked with Pascal Prinz from Switzerland Tourism and Sergio Guerreiro from...

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AlUla: Building the ultimate tourism destination

May 2, 2020 | , ,

From November 23rd to 30th, 2019, a group of 16 experts from 9 countries in Europe, Africa and Latin America gathered at AlUla (KSA) at the joint invitation of RCU (Royal Commission for AlUla) and AFALULA (French Agency for AlUla development) to brainstorm tourism...

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Summer School August 2020 postponed to 2021

Mar 31, 2020 | ,

We regret to inform you that, due to the global COVID-19 outbreak, this year's Summer School has been rescheduled to 2021. We look forward to welcoming you, in Indonesia next year (16th - 23rd August 2021). The official letter by chair-holder, Prof. Lorenzo Cantoni,...

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