UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites 

Earn Your Destination

Earn Your Destination is a cultural gamification project developed by the UNESCO Chair at Università della Svizzera italiana, in collaboration with Lugano Living Lab and supported by MyLugano.
It promotes sustainable urban tourism by encouraging locals and visitors to actively explore the city, turning attention and knowledge into meaningful rewards. In Lugano, culture isn’t consumed — it’s earned.

Master in International Tourism

Università della Svizzera italiana offers a Master in International Tourism (MIT), run by the Faculty of Economics in collaboration with the Faculty of Communication Sciences. The USI UNESCO Chair is deeply involved in this Master, through teaching, research, internships and theses opportunities.

Our Mission

Established in September 2013, USI UNESCO Chair is committed to perform research and teaching on how Information and Communication Technologies (ICTs) and digital media in general, can be effectively used to develop and promote sustainable tourism at World Heritage Sites (WHSs).

Open Access Chapters

We are happy to announce the publication of the Handbook on Heritage, Sustainable Tourism and Digital Media, edited by Silvia De Ascaniis and Lorenzo Cantoni, published by Edward Elgar: https://doi.org/10.4337/9781788970082.

 

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Introducing ‘Governing Heritage and Creativity’

The USI UNESCO Chair is delighted to announce the release of a new publication titled "Governing Heritage and Creativity," authored by Florence Graezer Bideau and Peter Bille Larsen. The publication is a collection of essays, curated by interdisciplinary scholars and...

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Publication of the MARKS Project Brochure

We are delighted to announce the publication of the MARKS brochure summarizing the main outcomes of the MARKS Interreg project, at which USI collaborated. MARKS stands for "Monumental Arboreto for the historical network and the knowledge management of innovative...

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Adine Gavazzi at the Museo Túcume

Adine Gavazzi, our esteemed visiting researcher from the UNESCO Chair of Genoa, had the honor of presenting our Handbook on Heritage, Sustainable Tourism and digital media by Silvia de Ascaniis and Lorenzo Cantoni to the prestigious Museo Túcume. The museo Túcume,...

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