Winter School 2022 of the UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites

A new Grand Tour in Tuscany

Tourism between heritage, knowledge and digital media

February 13 – 18, 2023 

Tuscany, Italy 


The second edition of the USI UNESCO Chair Winter School is organized in collaboration with:

Panorama of Lucca, Tuscany, Italy photo CC

By the name Grand Tour is meant the educational journey that young members of the aristocracy, artists and scholars all over Europe used to undertake during the 17th and 18th century with the aim of forming the young gentlemen through the salutary exercise of experiencing different places and cultures. Italy was the culmination and purpose of the whole tour, to the point that it was also referred to as the ‘journey to Italy’. The Peninsula, in fact, represented the myth to which travelers went to pay their respects: the myth of an open-air museum with an incredible quantity of works of art, a sunny and mild climate, the vestiges of a most authoritative past in the world with its wealth of archeological sites and the vibrant legacy of the Renaissance. Tuscany had a central position in the Tour: travelers passed through it either on the way-out heading Rome or on the way back. Its role grew in importance and extent, thanks to its cities so steeped in art and history, the variety of its landscapes going from the Apennines to the sea, as well as the richness of its local traditions.

Aim of this Winter School is to offer, in one of the most attractive environmental, monumental and landscape contexts in Italy, a highly educational experience.  Participants will have the opportunity to follow lectures held by scholars and experts in a broad interdisciplinary perspective, to meet and dialogue with local stakeholders to learn about best practices and critical issues in the management of tourist flows, in the organization of major events and in the enhancement of artistic and cultural heritage. They will be able to experience firsthand, on an intellectual and sensorial level, the possibility of a new Grand Tour in an unexpected Tuscany, to understand the relationship between tangible and intangible heritage, the inextricable bound among the territory, its inhabitants and their history. Digital media will provide the necessary tools to deepen, represent and communicate such relationships in a consistent and exiting narrative. 


Tuscany: is one of the largest regions of Italy, located in the center of the country, bordering the Tyrrhenian sea to the west and stretching the Apennines to the east. The most typical sceneries of the region are those that merge the beauty of nature with the millenary work of human communities, and the vast majority of its inhabited nuclei are the hilltop towns and villages that are among its most interesting attractions.

Tuscany offers historical towns, castles and defense systems, country churches (the so-called pievi) and beautiful abbeys, villas, farmhouses, vineyards, olive groves and, above all, a rich artistic legacy and a vast influence on European culture. A few cities of Tuscany were the fount of the Italian Renaissance and were the home of some of the most influential authors in the history of art, architecture, science, navigation, political thought and literature, like Petrarch, Dante Alighieri, Botticelli, Michelangelo, Leonardo da Vinci, Galileo Galilei, Boccaccio, Machiavelli and Puccini.

Program (provisional only, subject to change)

Pisa and its territory

February 13 – Grand Tour

9-13: Piazza dei Miracoli (Miracles Square)

15-17: Mura di Pisa (Pisa perimeter wall)/Museo Nazionale di S. Matteo (St. Mathew National Museum)/ Museo della Grafica (Graphics Museum)

February 14 – slow tourism

9-13: Golf Tirrenia

15-17: Terre di Pisa (Pisa landscapes and towns)

February 15 – slow tourism: Tuscan villages

9-13: Lajatico and Teatro del silenzio (Silence theatre)

15-17: Calci Charterhouse

Lucca and its territory

February 16 – tangible & intangible heritage

9-13: Viareggio Carnival – visit to the hangars where the Carnival parade floats are stored

14-18: Viareggio Carnival – Carnival parade

February 17 – Grand Tour: big events organization

9-13: Fondazione Campus

14-16: Fondazione Campus

February 18 – Grand Digital Tour

9-13: Museo della Grafica (Graphics Museum): presentation of group projects

Visits and experiences

  • Pisa and its territory: Piazza del Duomo (UNESCO WHS), monuments and museums, Golf Club in Tirrenia, Calci Charterhouse, Tuscan villages (Lajatico), Casciana Terme and its Thermal Centre.
  • Lucca and its territory: the city of Lucca, its museums and its great events.
  • Traditional food and drinks.
  • Viareggio and its famous Carnival.

Piazza del Duomo, Pisa (UNESCO World Heritage Site) photo CC University of Pisa – UniPi

Why to participate 

  • Strengthen knowledge and skills in the concerned fields
  • Network with scholars/researchers and practitioners
  • Work with local tourism and heritage stakeholders
  • Contribute with own talents to the creation of ICT solutions to enhance sustainable tourism at heritage sites and to transmit living heritage traditions
  • Experience tangible and intangible heritage
  • Challenge oneself in learning and working with researchers and practitioners from around the world
  • Make a new Grand Tour!

Who can participate 

  • Students and Researchers
  • Advanced Master students
  • PhD candidates
  • Scholars at any level
  • Practitioners
  • World Heritage Site managers/Destination managers
  • Interested tourism or heritage professionals
  • ICT experts


  • Alessandro Tosi, Adriano Fabris, Veronica Neri
    UniPi – Università di Pisa (Italy)
  • Lorenzo Cantoni, Silvia De Ascaniis
    USI – Università della Svizzera italiana (Switzerland)
  • Enrica Lemmi
    UniPi – Fondazione Campus
  • Antonella Fresa
    Promoter srl and Photoconsortium
  • Direction: Maria Leandra Lupi 
  • Staff: Erica Ribechenini, Maria Cioni
  • Communications: Simon Bellandi, Fabiana Fiorelli, Elena Profeti
  • Local leaders in the fields of tourism, event management and heritage will present best practices and discuss their challenges.

How to apply

To apply please send a CV and a motivation letter to  

The deadline is December 23rd, 2022.

Accepted applicants will be notified by January 15th, 2023, and will receive further instructions on how to register.


1’000 EUR

The fee includes accommodation (six nights: check-in on Sunday 12.02 and check-out on Saturday 18.02), meals, visits, lectures and training activities. Lodging will be in double rooms at Residence Le Benedettine in Pisa. Extra costs for single rooms are charged to the participants.


The University of Pisa (Italy) is one of the oldest universities in Europe, founded in 1343. Among its most famous graduates there are the Nobel Prize winners G. Carducci, E. Fermi and C. Rubbia, the film directors M. Monicelli and Paolo and Vittorio Taviani, the tenor A. Bocelli. Its Department of Civilizations and Forms of Knowledge offers courses of study and research, in which the humanities are in constant dialogue with innovative methods and tools.

The UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites at USI – Università della Svizzera italiana (Switzerland) is committed to perform extensive research and teaching on how digital media can be effectively orchestrated to develop and promote sustainable tourism at WHSs as well as to preserve and transmit living heritage.

Winter school committee 

  • Prof. Alessandro Tosi, UniPi – Università di Pisa, Director of the Museo della Grafica
  • Prof. Lorenzo Cantoni, USI – Università della Svizzera italiana, Chair-holder of USI UNESCO Chair
  • Dr. Silvia De Ascaniis, USI – Università della Svizzera italiana, Coordinator of USI UNESCO Chair