UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites 

Earn Your Destination

Earn Your Destination is a cultural gamification project developed by the UNESCO Chair at Università della Svizzera italiana, in collaboration with Lugano Living Lab and supported by MyLugano.
It promotes sustainable urban tourism by encouraging locals and visitors to actively explore the city, turning attention and knowledge into meaningful rewards. In Lugano, culture isn’t consumed — it’s earned.

Master in International Tourism

Università della Svizzera italiana offers a Master in International Tourism (MIT), run by the Faculty of Economics in collaboration with the Faculty of Communication Sciences. The USI UNESCO Chair is deeply involved in this Master, through teaching, research, internships and theses opportunities.

Our Mission

Established in September 2013, USI UNESCO Chair is committed to perform research and teaching on how Information and Communication Technologies (ICTs) and digital media in general, can be effectively used to develop and promote sustainable tourism at World Heritage Sites (WHSs).

Open Access Chapters

We are happy to announce the publication of the Handbook on Heritage, Sustainable Tourism and Digital Media, edited by Silvia De Ascaniis and Lorenzo Cantoni, published by Edward Elgar: https://doi.org/10.4337/9781788970082.

 

Subscribe to our newsletter 

and follow us on 

FacebookTwitter,& YouTube.

 

 

 

A scholarship for the Master in International Tourism

The UNESCO Chair is deeply involved in the Master in International Tourism, run by the Faculty of Economics in collaboration with the Faculty of Communication Sciences at Università della Svizzera italiana. Chair-holder, Prof. Lorenzo Cantoni, is not only a teacher of...

read more

The new Master in Digital Fashion Communication @USI

In a recent interview with Ticino Welcome magazine n.56, UNESCO chair-holder Prof. Lorenzo Cantoni said "All of us were born unclad, but spend most of our life somehow dressed. What we wear is not only functional in order to protect and cover our body, but also to...

read more

UNESCO-UNITWIN Network meeting in Madrid

Chair Holder, Prof. Lorenzo Cantoni, participated in the meeting of the UNESCO-UNITWIN Network "Culture, Tourism and Development" at the University of Juan Carlos, Madrid from Friday, 9th of February, to Sunday, 11th of February. Prof. Cantoni had the honor to present...

read more

Annual meeting of the KFPE

Prof. Lorenzo Cantoni, chairholder, has participated to the annual meeting of KFPE - Commission for Research Partnerschips with Developing Countries. Prof. Cantoni is ad personam member of the board of KFPE. The meeting took place on January 19-20, 2018, at the...

read more