UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites 

Earn Your Destination

Earn Your Destination is a cultural gamification project developed by the UNESCO Chair at Università della Svizzera italiana, in collaboration with Lugano Living Lab and supported by MyLugano.
It promotes sustainable urban tourism by encouraging locals and visitors to actively explore the city, turning attention and knowledge into meaningful rewards. In Lugano, culture isn’t consumed — it’s earned.

Master in International Tourism

Università della Svizzera italiana offers a Master in International Tourism (MIT), run by the Faculty of Economics in collaboration with the Faculty of Communication Sciences. The USI UNESCO Chair is deeply involved in this Master, through teaching, research, internships and theses opportunities.

Our Mission

Established in September 2013, USI UNESCO Chair is committed to perform research and teaching on how Information and Communication Technologies (ICTs) and digital media in general, can be effectively used to develop and promote sustainable tourism at World Heritage Sites (WHSs).

Open Access Chapters

We are happy to announce the publication of the Handbook on Heritage, Sustainable Tourism and Digital Media, edited by Silvia De Ascaniis and Lorenzo Cantoni, published by Edward Elgar: https://doi.org/10.4337/9781788970082.

 

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Switzerland Travel Academy

The UNESCO Chair has contributed to develop the Switzerland Travel Academy: a free online course aimed at travel agents and tour professionals interested in becoming a Certified Switzerland Travel Expert. Try it now!

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HTHIC2017 | Call for Papers and Presentations

University of Turku and Elgin & Co. are pleased to announce the Heritage, Tourism and Hospitality, International Conference 2017. The event will take place in Pori, Finland, on 27-29 September 2017. For more information: https://heritagetourismhospitality.org/ The...

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Asta Adukaite Successfully Defended PhD Thesis

Former Coordinator of UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites, Asta Adukaite successfully defended her PhD Thesis at Università della Svizzera italiana (USI) on October 19, 2016. The title of her Thesis was: ICT and...

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